Moda Operandi, the luxury retailer that pioneered the online Trunkshow, granting first and full access to the runway, opened it’s first New York showroom at 24 East 64th Street. Nestled in the Madison landmark district, Moda Operandi Madison is by-invitation, offering a select group of clients by-appointment shopping. Lauren Santo Domingo, Moda Operandi Co-Founder and Creative Director, lead the interior design. “It was most important that our clients felt comfortable in the space, it was designed with purpose. We are an online company but we are also a brand, this is an extension of both.” said Santo Domingo “We wanted a space that offers the intimacy of a home, but provides context to the Moda Operandi brand, the product and the experience. It had to be a place that you wanted to come to.”
Working in collaboration with Moda Operandi, the space features two iconic wallpapers from de Gournay. The South Salon features the decorative ‘Earlham’ Chinoiserie design; hand painted onto both wallpaper and silk blinds. In the lower salon, the ‘Pineapple’ silk damask is used again on both walls and curtains. Inspired by the project, the hand painted de Gournay “Plum Blossom” and “Earlham” designs have been printed onto a limited-edition collection of silk gowns, in custom colors created for the collaboration, which also serve as dressing robes for clients visiting the space. Priced at $1,995 each, these will be available at both the Madison and London Moda Operandi locations and as an online exclusive on Moda Operandi.com, beginning February, 2017.
“As two companies who focus respectively on the highest end of fashion and design, it made sense for de Gournay and Moda Operandi to join forces; both on the Moda Madison interior and these limited-edition dressing gowns. There is a growing interest in the convergence of fashion and interior design and collaborations like these are wonderful examples of the synonymity between the two industries. Great design is great design, whether it is fashion design or interior design. And one so often inspires the other.” Hannah Cecil Gurney, Director of de Gournay and daughter of founder Claud Cecil Gurney.
Read more about the collaboration and party here: